Articles on Web Analytics and Internet Marketing
Should You Worry about Missing Data?No web reporting tool provides perfect information. Depending on whether you use log files or browser based data collection, some data will be lost. To focus on this is to miss some of the main benefits of web analytics. This article explains what is missing and how you can use statistical concepts to better understand your website visitors.
Selecting the Right Website Statistics Package for You.
There are hundreds of different web reporting tools on the market. Some free others costing many tens of thousands of dollars. Which is the right one for you. Read more to find out.
Conversion Tracking - How to get the real results from your website.
If you don't track your goals, then it is almost impossible to measure the success of your advertising and website.
PPC Search Marketing - "buy the rumour & sell the fact"
Some tips from the world of finance to improve your online marketing results.
Don't send your customers to a competitor
Stop the rot! If your website has errors, then you might be driving the visitors to leave your site. Find out how to find errors on your site using Google Analytics.
5 Simple Tips to Improve Your Advertising
Learn how you can easily improve the results from your advertising. All it takes is a little bit of measurement.
Reduce the bounce and boost the bottom line
Identifying which visitors leave your site straight away can be a prime opportunity to improve your website's performance
Why do your website statistics vary between tools?
Ever compare two web reporting tools? You will see that the numbers can be really different. Find out why.
1 in 2 visitors leave your site immediately!
A recent study by Panalysis finds that you can expect that 50% of your visitors will leave your website immediately.
Analysing Email Marketing Campaigns Using Web Analytics
Find out how you can analyse the effectiveness of your email marketing using tools like Google Analytics and ClickTracks
Web Design – Above the fold; Lessons from an online retailer Is screen size an important factor in your website? Learn how you can find out.
Are your searchers getting lost?
Onsite search - a great opportunity to convert more customers or a wasted opportunity?
Click fraud - prevention better than cure
Some simple strategies to prevent your company being the victim of online advertising fraud.
Grow Your Business Online - Part 1
Grow Your Business Online - Part 2
Effective Search Engine Marketing - Part 1
Effective Search Engine Marketing - Part 2
Click Fraud – What you can do about it.
Search Engine Submission - 5 Mistakes to Avoid
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