Rod Jacka

Rod Jacka

The strength of Panalysis lies in its people.  This is especially the case for Rod Jacka, our Founder and Managing Director.

Since 2001 Rod and his team have been providing expert guidance on Internet marketing to enterprises in the education, government, retail, insurance and banking sectors.

Rod is considered to be a thought leader in web analytics and web optimisation.  His authority is built on 16 years experience in the business, many speaking engagements, published articles and recognition by other international thought leaders.

Rod has a Bachelor of Arts (Visual Arts) from the University of Sydney and a Master of Business and Technology from the University of New South Wales.

In Rod’s view, the Internet is still a relatively new medium, with a lack of standards and inaccurate data collection, attracting a multitude of web analytics software vendors.  His mission is to bring clarity to this confusing milieu with science and analytics, and deliver true business value for clients.

“Of the 100's of analytics consultants in the world there are just a tiny small handful I would trust my business to without asking any questions. Rod is on top of that list. He is exceptionally gifted when it comes to making data sign the magical tunes that lead to huge bottom-line impacting outcomes. Panalysis is an experienced company with ethical hardworking people. I would hire Rod, and Panalysis, in a heartbeat.” May 19, 2011.

Avinash Kaushik, Analytics Evangelist, Google.

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