E-Commerce Customer Usage Analysis
Online Shopping
Dropped shopping carts, the bug bear of all online retailers. You may know how many carts were dropped on your site last month, but do you know why?
The success of any online business rests on its ability to convert the casual visitors to the site into sales. You would certainly know what sales the site is producing but do you know what your conversion rate of visitors to sales is?
It may be that your shipping charges were not presented at the right time during the purchasing decision process, that your checkout is too difficult or that the site is not enticing to your market. But how do you know what the problem is and what to do about it?
The good news is that Panalysis can analyse the behaviour of your customers to isolate common problems that prevent you achieving the success that your site deserves. Even better Panalysis will provide a list of recommended actions including a rating of the severity of the problem that you can pass on to your web development team or supplier. Panalysis can even undertake the work on your behalf.
Which of these best matches your company?
- We sell products on the web
- We also sell products from my bricks and mortar stores
- We use the website to generate sales leads
- We use the website to sell or book services
- We use the website for after sales customer support
- Our website has a search engine that allows our customers to find information in our site
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